6 Reasons why to choose a Mobile App over a Mobile Website

Why you want an app for your business? To grow your business or to solve the problem you are facing for a long time?
The present is the mobile era, and there are mobile users than the desktop user. With time businesses have realized the importance of having a mobile app to attract customers, boost business growth or solve some internal problems you might be facing.
Larger established businesses can afford to employ both mobile websites and a mobile app. But when it comes to smaller, startup companies, they might have to choose between the two. The choice between a mobile website and a mobile app depends on its cost, usability, required features, targeted audience, and many other factors.
As per a report generated by Flurry Analytics’ in the year 2016, 90% of users preferred a mobile app than a mobile website. This makes a strong point for businesses opting for the mobile app rather than a website to attract potential customers.
Not only this there are various other reasons why businesses prefer a mobile app over mobile websites.

Let’s have a look and discuss some core reasons.

1. Personalization
   Mobile apps offer better tailor-made personalization based on audience interest, past search, demographics, location, usage behavior, etc.
   The audience, in the beginning, can set their preferences and start the search to get the relevant result. A mobile app can identify your location in real-time to provide geography-specific content. Apps also offer customized notification and messages to users.
2. Sending notification
   Sending notification to the users through apps is way easier than through websites. This ability of the app of sending instant non-intrusive notifications to users is a major reason why many businesses are preferring mobile apps over mobile websites.
   There are 2 types of notifications
   i)in-app notification
   These type of notification can only be received by the users when an app is open
   ii)push notification
   This type of notification, on the other hand, can be received irrespective of any activity users are doing on mobile.
3. Ability to work offline
   Though mobile apps do require internet connectivity to do some basic tasks, they still can offer some basic content and functionality even when the users are offline.
4. User spend more time on mobile apps
   As per the study users spend more time on mobile apps than mobile websites. 
5. A new way of conversion
   If you are planning to target a larger audience to market your brand, then a mobile app is the best choice.
   With the mobile app, you can reach out to the audience who are on move and are searching for the service/product you are dealing with. You can target both top-of-the-funnel (ToFu) and bottom-of-the-funnel (BoFu) users to grow your market reach.
6. Apps Can Work Faster Than Websites
   A well designed and programmed mobile app can work faster than a mobile website.
   The mobile app store on mobile devices, whereas websites store the data on servers. So the retrieval time is much lesser for mobile apps than the mobile website.

Developing a mobile app or a mobile website for your business is proven to be a costly affair. You might have to choose anyone based on various factors like goals, needs, functionality, etc.
Both have their own pros and cons, mobile apps can help you to reach out to mobile users and get higher conversions with multiple other exclusive features.
Feeling confused about what to choose? Mobile app or mobile website.
We are here to help you out with the best option as per your goals and need.
Let us communicate over a cup of coffee.