How AI Business Tools Fuel Growth and Innovation?
It is impossible to overestimate the impact that technology plays in fostering success in today’s dynamic corporate environment. AI business tools, an abundance of software programs with machine learning and artificial intelligence built in, are transforming the way small and startup companies run. These tools are much more than some fancy tech talk; they are the engine for efficiency, automation, and data-driven decision-making, as well as the priceless insights you require to succeed in the current market.
Here we speak more about AI and its revolution in the business world success.
1. AI Tools: Creating a Future for Small Enterprises
AI business tools are vital resources for contemporary businesses since they are flexible, adaptive, and necessary in a wide range of sectors and roles. Corporations are not the only organisations that can use these technologies to level the playing field and promote growth; startups and small enterprises can accomplish the same by leveraging these tools effectively.
2. AI chatbots: Your round-the-clock assistance
Imagine having an army of tireless customer support agents at your disposal 24/7. For small enterprises, that is exactly what AI-powered chatbots provide. They offer leads, respond to consumer inquiries, and accomplish all of this with remarkable cost-effectiveness.
3. Unlocking NLP Tools Potential
The linguistic wizards of artificial intelligence are Natural Language Processing (NLP) tools such as GPT-3, IBM Watson Natural Language Understanding, and Google Cloud Natural Language. They enhance the breadth and depth of your consumer interactions and content by doing text analysis, content development, and personalised suggestions.
4. Machine Learning and Predictive Analytics: Data-Driven Decisions
With the use of predictive analytics and machine learning techniques, small businesses may efficiently segment their consumer base, make data-driven choices, and manage risks. These are crucial partners in the expansion of your company, not merely tools.
5. Enhancing Image and Video Recognition to Improve Customer Experience
Tools for image and video recognition are now essential in the visual world of today. They can recognise and enhance consumer experiences, enhancing the standing of your company. These tools are adaptable problem solutions for everything from security to e-commerce.
6. Stepping Into the Future Using Machine Learning Models
The corporate equivalent of vision is machine learning models. They facilitate proactive decision-making, enhance inventory management, and forecast future trends. These models can help small firms stay competitive by helping them keep one step ahead.
7. The Vast Universe of Business Tools Powered by AI
AI-powered solutions cover a wide range of business domains and provide flexibility and room for expansion. These tools include applicant screening, HR and recruitment, email marketing, virtual assistants, content analysis, CRM, analytics, and business intelligence, as well as e-commerce solutions. These solutions can be used by small organisations to increase efficiency, improve security, and enhance user experience.
8. Tools for Video and Image Recognition
Among the best tools for recognising images and videos are Amazon Rekognition, IBM Watson Visual Recognition, Google Cloud Vision, and Amazon Siri. These tools have uses in e-commerce, security, and many other fields; they are not just limited to one domain.
9. Productivity Tools Driven by AI: The Secret to Automation
Efficiency is fueled by AI-powered productivity tools and visual assistants. They retrieve data, operate equipment, and automate operations. In this category, some excellent tools are Google Assistant, Cortana, Siri, Zapier, and Rasa.
10. Email Marketing: Large-Scale Personalization
AI completely redefines email marketing. Small businesses may establish a more personal connection with their audience by utilising tools such as HubSpot and Mailchimp, which facilitate segmentation and personalised campaigns.
11. The Automation and Insights of the CRM Revolution
AI improves Customer Relationship Management by making it more understandable and accessible. Sales automation and priceless insights are provided by tools like Salesforce Einstein and HubSpot CRM, which enable small firms to prosper in the cutthroat industry.
12. Beyond Data Visualisation AI-Driven Analytical Instruments
Tools for business intelligence and analytics using AI, such as Tableau, Power BI, and Qlik, provide automated reporting, data exploration, and data visualisation. Thanks to these AI-enhanced solutions, small firms can now visualise data, analyse trends, and generate reports with important performance metrics.
AI-powered business tools offer numerous benefits, including improved security, automation, tailored recommendations, and user experience. Coderix can help small businesses embrace this life-changing adventure by assisting in using these tools. By embracing the future and utilizing AI business tools, small enterprises can capitalize on the tremendous opportunities presented by AI technology and grow their business in the digital arena.
What type of Website does your business need?
Do you want to make your business online?
Planning to have an official web storefront for your business?
Need a website to showcase your products and services to the larger audience?
Which type of website to opt for?
So many questions in mind and feeling confused to search for an appropriate answer for each. Here is an article to guide you choose the appropriate type of website for your business that will best suit your requirements.
As per the research conducted, there are approximately 1.94 billion websites and 4.1 billion Internet users in the world.
- E-commerce Website
An e-commerce website is an online storefront to sell your products directly to customers. It is an online portal to facilitate transactions of goods and services through the transfer of information and fund over the internet.
For all those who want to sell their products and reach out to the audience and communicate with them directly can get an E-commerce Website for their business. This will help the business to increase brand awareness, boost overall business growth and better ROI. - Corporate Website
A corporate website or more commonly known as the business website is nothing but the website to publicize your companies goals, vision, services, and other company-related information to the audience. A business website should have your business logo, venue, and other important details for easy and quick accessibility. - Brochure Website
A brochure website is the simplest form of the corporate website. This form of a website is for the business that needs an online presence but does not want to invest a lot in it. Brochure Website includes few pages with basic information including content and images. - Educational Website
Websites of educational institutes like colleges, schools and those offering online courses fall under this category. The primary goal of any educational website is to provide educational information to visitors or contact information and other details about the educational institutes. Some website also offers to sell off some online educational material. - Entertainment Website
This kind of website includes content regarding the entertainment world. The website content is purely drafted for entertainment. Along with the content Entertainment Website also include some entertaining videos and images. - Media Website
The media website has some things in similarity with the Entertainment Website in addition to news updates. This form of the website includes reported pieces, press releases, interviews, and other day-to-day headlines. - Portfolio Website
As the name suggests, the Portfolio Website showcases your past work, projects, and related information.
Service providers who want to show their potential clients their quality of work, they can opt for this type of website.
This type of website is similar to the business website but focuses more on a particular task i.e. collecting work samples.
- Personal Website
This type of website is different from the rest of the above. A personal website is created to put your thoughts out into the world. This category includes personal blogs, vlogs, and photo diaries people share with the world.
- Web Portal
Web Portal is a type of website build for internal use of business or organization. This type of website usually have login credentials, and collect information in various formats from varied sources and store it into one place to make it accessible to the users who need it. It is also possible to provide personalized views for different users depending upon their needs and other factors.
These are 9 types of websites that can help you or your business to grow your audience and reach in the market.
Whatever type of website you choose it is necessary to list down your needs, finalize a design, layout, and other things before concluding.
Let’s meet over a cup of coffee and discuss your further needs and finalize the type of website that best fits your requirements.
Why your business needs a mobile application?
As per the study and the research by the Statista, the number of mobile users in India has increased from 524.9 million in 2013 to 813.2 million in 2019.
Many think that mobile apps are only for big brands and do not work effectively for smaller businesses and startups. Though this is just a misconception, small retail & startup businesses own mobile applications to expand their reach and interact with maximum clients. If your business is not having a mobile app, then you are loosing on many potential audiences which can be your permanent customers.
In today’s high-end technical world, many small businesses believe that having a website and an active Facebook page is sufficient to attract and get in touch with their customers—and this just isn’t true. A mobile application has become a necessity for businesses of all sizes and from various industries. Though some of the business owners may feel that investing in a mobile app is unnecessary and too expensive, having one for your business will help your customers to connect with your business whenever and wherever they want. A mobile app can help small businesses to engage with and build their customer base, drive sales, and improve their reputation in the market.
As an owner of a business if you are still confused about having a mobile app? Here are 6 advantages explaining why you need a mobile application for your business.
- Improves Visibility.
As per a study on average people check their smartphone 150 to 200 times a day, which is really a great number. It is way important for a business to connect with this mobile audience to improve visibility and help your business grow.
It is also possible to add promotional offers on your app to grab the attention of the users. - Boost Brand Recognition.
Brand awareness is the most important thing to grow your business and get recognized by the audience. Every business wants their brand to be the first thing to get recalled by every customer who visits their website or mobile app.
A fully featured mobile app that customers with love and timely in-app promotions and offers keeps the customers engage and encourage them to buy your service and products. - Better customer engagement
No matter what product or service you are offering, your customers want a way to reach you. Easy user interface, simple navigation, user-friendly and fully-featured mobile app can improve customer engagement in your brand. - Increase Accessibility
It is next to impossible to reach out to the maximum users from different locations at a single time. A mobile application makes it possible for you to market your product and services to the wider audience irrespective of time, location and any other technical specification.
As a business owner, you can send promotional/offer ads to you at any time. Sending notification will encourage customers to stay connected with your brand and indulge in some trade activity. - Increased sales
It is said that customer satisfaction is directly proportional to increased sales. An increase in customer satisfaction will get more you more business and more sales.
Nowadays people get connected to the mobile internet to access and get the things they are in search of. Having a mobile app along with the responsive website is an add on advantage for your business which will allow customers to connect with your business irrespective of place and time. With the launch of a friendly and unique mobile app, you will see an exceptional rise in your profit and sales. - Cultivate customer loyalty
One of the very important reasons for developing a mobile app for your business is to cultivate customer loyalty towards your business. Mobile apps offer direct communication with the clients and allow them to interact with your business wherever and whenever they want. In-app ads, promotional offers, and purchases have a greater impact on the clients as compared to other marketing channels.
Mobile applications are the game changers and businesses have realized its importance in attracting new customers and engaging them for a longer time with your brand.
Make a choice and hire a creative mobile application development company to create your presence in the mobile world.
6 Reasons why to choose a Mobile App over a Mobile Website
Why you want an app for your business? To grow your business or to solve the problem you are facing for a long time?
The present is the mobile era, and there are mobile users than the desktop user. With time businesses have realized the importance of having a mobile app to attract customers, boost business growth or solve some internal problems you might be facing.
Larger established businesses can afford to employ both mobile websites and a mobile app. But when it comes to smaller, startup companies, they might have to choose between the two. The choice between a mobile website and a mobile app depends on its cost, usability, required features, targeted audience, and many other factors.
As per a report generated by Flurry Analytics’ in the year 2016, 90% of users preferred a mobile app than a mobile website. This makes a strong point for businesses opting for the mobile app rather than a website to attract potential customers.
Not only this there are various other reasons why businesses prefer a mobile app over mobile websites.
Let’s have a look and discuss some core reasons.
- Personalization
Mobile apps offer better tailor-made personalization based on audience interest, past search, demographics, location, usage behavior, etc.
The audience, in the beginning, can set their preferences and start the search to get the relevant result. A mobile app can identify your location in real-time to provide geography-specific content. Apps also offer customized notification and messages to users. - Sending notification
Sending notification to the users through apps is way easier than through websites. This ability of the app of sending instant non-intrusive notifications to users is a major reason why many businesses are preferring mobile apps over mobile websites.
There are 2 types of notifications
i)in-app notification
These type of notification can only be received by the users when an app is open
ii)push notification
This type of notification, on the other hand, can be received irrespective of any activity users are doing on mobile. - Ability to work offline
Though mobile apps do require internet connectivity to do some basic tasks, they still can offer some basic content and functionality even when the users are offline. - User spend more time on mobile apps
As per the study users spend more time on mobile apps than mobile websites. - A new way of conversion
If you are planning to target a larger audience to market your brand, then a mobile app is the best choice.
With the mobile app, you can reach out to the audience who are on move and are searching for the service/product you are dealing with. You can target both top-of-the-funnel (ToFu) and bottom-of-the-funnel (BoFu) users to grow your market reach. - Apps Can Work Faster Than Websites
A well designed and programmed mobile app can work faster than a mobile website.
The mobile app store on mobile devices, whereas websites store the data on servers. So the retrieval time is much lesser for mobile apps than the mobile website.
Developing a mobile app or a mobile website for your business is proven to be a costly affair. You might have to choose anyone based on various factors like goals, needs, functionality, etc.
Both have their own pros and cons, mobile apps can help you to reach out to mobile users and get higher conversions with multiple other exclusive features.
Feeling confused about what to choose? Mobile app or mobile website.
We are here to help you out with the best option as per your goals and need.
Let us communicate over a cup of coffee.
Evolution of E-commerce
By now everyone is aware of the electronic way of selling and buying products/services. There is no room for doubt that e-commerce has changed the way business is done in India. With the growing technology, Indian has become an economic superpower and the 3rd largest internet market in terms of users. This has opened a huge opportunity for the development of electronic commerce.
Over the years with the increase in the number of internet users, e-commerce is growing rapidly. But currently, e-commerce is massively dependent on the web and mobile revolutions, which has changed the way businesses are interacting with the clients.
E-commerce is not only helping the buyers to buy from the various sellers, but it has also offered a common platform for the sellers to showcase their products/services to the maximum audience and get better conversion.
Traditional v/s electronic marketing
The traditional way of marketing has started with the barter system when goods were exchanged for other goods when there was no money. Which is continuing even today, where the money is exchanged for the goods in physical stores. But with the evolution of technology and the way the businesses were done, traditional commerce lost popularity and reduced due to the introduction of e-commerce in the early 20th century.
E-commerce helped buyers as well as sellers in many different ways.
- It helps buyers to shop for the required products and services from anywhere at any time as per their convenience.
- It helps buyers to get the service on the doorstep and saved time and the traveling expense.
- Sellers got benefits with this improvised technology by targeting the niche market and reaching out to the maximum audience irrespective of geographical location.
- With e-commerce, sellers could directly communicate with the customers for the queries and can solve them at any time.
- Customer support is available 24*7*365 which helped buyers as well as sellers.
- Return policy, offers, and discounts attracted many new customers.
- Payment integration helped easy, quicker and secure way of payment.
Towards an online marketplace
Over a time where millions of users are shopping online, the e-commerce business is witnessing a massive boom and will continue to see exponential growth. The growing population and demographics in India have extended the helping hand towards the e-commerce industry.
People are buying all kinds of products including electronics, books, grocery, clothes and many more through e-commerce websites or apps which is positively boosting the e-commerce industry. With the advancement in smartphone technology, the use of e-commerce apps has increased rapidly which is helping users to shop anywhere, anytime and get whatever they want from various apps or websites.
Streamlining the entire purchase and delivery process is what pushed the growth of e-commerce in India. Factors that have influenced the growth of e-commerce in India are many. The factors may depend on the category of the product people want to buy. Price of the product/service, an image of the product on the website, reviews & rating, and other factors like a delivery option, return policy, helps in building the customer’s trust which results in a purchase and positive word of mouth.
Did you update your physical store in a digital market?
No, then don’t waste time and get your self fully functional, interactive with a rich UI/UX e-commerce website for your business to communicate and reach out to the maximum users irrespective of the demographics.
9 reasons to revamp your website
“Getting a quality website is not an expense but rather an investment.”
Dr. Christopher Dayagdag
Your business website is just like your online salesperson. It helps you to market your business products/service and convert the audience into a potential customer.
In this techno-savvy world, the first impression of your business mostly depends on your website. So redesigning or revamping your business website is not only a task but a necessity for your business growth and popularity.
Redesigning your business website doesn’t mean that you need to change every aspect of your business branding and graphical elements. As a process of redesigning, you can modify the functionality that will help your business to work better and give a better user experience. You can also beauty your existing website keeping branding the same, with better graphics, user-friendly navigation, updated content, and latest technology.
You will find many reasons not to revamp your website, but here are listed 9 reasons to get your website redesign.
- Purpose of your website has changed
If the purpose of your website has been changed, then it’s time to revamp your business website.
For example, if your company is concentrating on generating more leads, then it is advisable to at call to action (CTA) button on the main pages to capture leads. - Your website does not work as per your needs
If there is dysfunctionality that is providing a bad user experience, then you need to redesign your website for property features and complete functionality. The dysfunctionality of the elements which are not effective will have a negative impact on the users which will have an adverse effect on the website audience and leads.
- Your website is nor responsive
Nowadays people are active on mobile and tablets whenever they want to search for anything. This allows them the freedom to browse even when they are on move.
If your website is not responsive and does not appear properly whenever browsed through mobile devices, then its time to redesign your website and upgrade it to the responsive website.
This will help you to reach and capture leads of mobile users. - Third-party tools are updated
If your website is used third party tools like shopping cart widgets, etc to improve the functionality of your website and it is not up to the mark, then its a time you update them all.
Nothing drives customers away from your websites like third party tools that are updated in terms of design, functionality and other appealing aspects. - Your competitors have changed the website
If your competitors have updated their website, then it is a requirement to changes your’s to look better then them. But it is not obvious to change the website every now and then when they change theirs.
If you spend time on the competitor’s website and you feel that it will serve your business goals more accurately then your own website, then its time to start designing a new website.
- Your website is unavailable to provide a better user experience
User experience is the most important aspect of any business. If your business website fails to keep the users engage in your website, then its time to think once about redesigning your website. - Want to improve your SEO
If your website is failing to rank on the search engine result pages, then the result for that is the bad SEO.
Bad SEO makes it hard for the search engine to find the pages of your website. Adding an SEO tool will help to solve the problem, but redesigning will sort out many underlying technical issues as well as content navigation. - You are not getting the desired result
If your website is amazing, fully functional and engaging, but fails to get the desired result then it’s useless.
If you are not happy with your results, it’s time to redesign. - Security issues
If you feel there are any possible security issues with your website or it look untrustworthy, then revamping your website is advisable.
Redesigning your website is also necessary if you have introduced functionalities such as online payment.
If you have any of the above reasons to redesign your website, then we are just a phone call away to offer you the best possible solution.
Coderix is the best website designing and development company in Goa, providing customized solutions to businesses of all sizes and from all sectors at a minimal cost.
Give us a call to fix an appointment.
How to choose the best website designing company in Goa?
Gone are the days where people used to search for the address phone number of the companies and shops to connect with them. With the development of the website, it has become easier to get contact details and bridge the gap between the customer and the business owners.
Having an attractive, amazing and fully-functional website is the need of the time. To present your self to the audience having an engaging website is of the utmost importance.
It is quite obvious that choosing the best website designing company for business growth is the most challenging work. Designing and developing a website is a bit tricky process, and it depends on the one you choose to build it, to make it a success or a failure. Even nontechnical people can create a website easily, but it requires experts’ guidance and experience to build it properly as per the standard guidelines.
Listed below are some guidelines you must look into while choosing the best website designing company in Goa
- Be sure about what you want
Before you start searching for the website designing company in Goa, list down your requirements. Decide between the types of websites you want for your business and what elements are needed to make it engaging. Once everything is finalized then start searching for the website designers and developers, based on the scope and long-term vision of your project.
- Check the designer’s portfolio
Before finalizing anything, ask for the sample of the previous work done for the clients of the designer. While you have a glance at the portfolio of the designer, you can check whether your business requirement can be fulfilled or not.
- Check out references
You might be admiring some of the websites online, remember those are your best source.
When you approach a website designing company ask for a past client’s website which they had built and check out the design and other aspects.
- Precise Delivery Time
Time constraint is one of the most challenging things when it comes to project completion. Delivering a product within a limited time frame is necessary to keep the excitement and importance of the website. Deploying a website once the purpose of it is over is of no value.
- Economical Price Tag
The price of the website depends on customers’ requirements. Design, number of pages and any special functionality add to the total cost of the website.
While you select the website designing company in Goa, don’t forget to take this aspect.
- Discuss where the work will be done and who will be doing it.
During your meeting ask about the location of developing a website. Ask whether developing and designing will be carried out locally or not. As there is nothing worse than waiting for hours to get a minor thing corrected because designers and developers are located internationally and there is a huge time zone gap. To avoid this situation, insist to meet the team who would work on your project - They value your ideas
Though listed last in the list, it is one of the most important things to consider while selecting a good website designing company. A website designing company needs to listen to its clients and understands what they want. The company must be ready to appreciate and employ the ideas of the clients as they are the owners of the website.
Coderix is a leading website designing and development company in Ponda Goa, offering a wide range of services including website designing, development, e-commerce solution, mobile app development, etc.
We have a team of experienced designers and developers to make innovative and creative websites that can create a strong customer base for your company. We are an ace partner for all your IT needs.
Connect with us and see your business grow.
Basic Concept of UI Design
What is UI design?
UI or User Interface design is the process of making interfaces for the software, website and computerized devices giving preference to the look and appearance. It focuses on anticipating what users need and ensuring that the interface has all the elements which are easy to use, understand and access.
Choosing correct interface elements.
With the growing technology, most of the users are aware of the interface elements and their usage. This helps with task completion, efficiency, and complete customer satisfaction.
Some of the interface elements included on the website but not limited to
- Input Controls: buttons, text fields, checkboxes, radio buttons, dropdown lists, list boxes, toggles, date field
- Navigational Components: breadcrumb, slider, search field, pagination, slider, tags, icons
- Informational Components: tooltips, icons, progress bar, notifications, message boxes, modal windows
- Containers: accordion
- Images and media: Logo, iconography, images
- Typography: Headings and subheadings, Text elements (standfirst, paragraphs), Lists
Best Practices for Designing an Interface
It is very much important to understand the needs and requirements along with goals, skills, preferences, and tendencies.of the users. Here are some things you must consider before designing your UI
1)Keep the design structure simple
Keep the interface structure simple with only useful elements and use the clear language on the labels used and in messaging.
There are various possible interface layout and design which will help a user achieve their goals. The clarity in design allows a user to feel confident while navigating through your app/website/software.
2)Consistency Matters
While designing use popular interface elements which will help the customers to go through the entire website and pass on the skill.
As users know about the elements and how to use them, they feel confident about the same and can get things done more quickly.
3)Use common UI elements
While designing the website using common UI elements that will be easy to use and most popular among the users.
4)Strategically use colors and text
Use attractive colors and readable font size and type while designing. This will help to retain the attention of the user on your website.
5)Proper page layout
Careful place the elements on the page which will grab the attention of the users.
6)Use of typography
Typography is another important aspect when it comes to designing. Choose an appropriate font type and size to help increase scanability, legibility, and readability.
Coderix is a leading website designing company in Goa offering amazing UI/UX design for the website that will help your business to grow and achieve greater heights.
Connect with us change the look of your website completely.
