• Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
• Working alongside Clients, Digital Team; establish a best approach to the use of marketing technology.
• Work closely with the Digital Product team to ensure that the marketing technology strategy aligns with the organization’s broader digital strategy and efforts.
• Plan and execute Web and Social Media Advertising campaigns along with Meta (Facebook, Instagram) Ads, Google Adwords, etc.
• Optimize spend and performance based on the insights.
• Execute Online Marketing campaigns to generate new leads and to support our clients and sales team.
• Maintain our social media presence with active creative posts.
• Plan and Post Creative Content for our Business Partners on various Social Media Channels.
• Generate Social Media Calendar for brands.
• Generate Leads, increase customer base and engagement of the Brand.
• Monitor teamwork and guide whenever necessary.
• Identify trends and insights on social media. 
• Brainstorms new and creative growth strategies with our Team.
• Oversee and manage all contests, giveaways, and other similar campaigns.
• Exchange Creative ideas with Graphic Designer.
• Stay up-to-date with digital marketing trends and potential new strategies to keep us ahead.