Evolution of E-commerce

By now everyone is aware of the electronic way of selling and buying products/services. There is no room for doubt that e-commerce has changed the way business is done in India. With the growing technology, Indian has become an economic superpower and the 3rd largest internet market in terms of users. This has opened a huge opportunity for the development of electronic commerce.
Over the years with the increase in the number of internet users, e-commerce is growing rapidly. But currently, e-commerce is massively dependent on the web and mobile revolutions, which has changed the way businesses are interacting with the clients.
E-commerce is not only helping the buyers to buy from the various sellers, but it has also offered a common platform for the sellers to showcase their products/services to the maximum audience and get better conversion.

 

Traditional v/s electronic marketing
The traditional way of marketing has started with the barter system when goods were exchanged for other goods when there was no money. Which is continuing even today, where the money is exchanged for the goods in physical stores. But with the evolution of technology and the way the businesses were done, traditional commerce lost popularity and reduced due to the introduction of e-commerce in the early 20th century.  

E-commerce helped buyers as well as sellers in many different ways.

• It helps buyers to shop for the required products and services from anywhere at any time as per their convenience.
• It helps buyers to get the service on the doorstep and saved time and the traveling expense. 
• Sellers got benefits with this improvised technology by targeting the niche market and reaching out to the maximum audience irrespective of geographical location.
• With e-commerce, sellers could directly communicate with the customers for the queries and can solve them at any time.
• Customer support is available 24*7*365 which helped buyers as well as sellers.
• Return policy, offers, and discounts attracted many new customers.
• Payment integration helped easy, quicker and secure way of payment.

 

Towards an online marketplace
Over a time where millions of users are shopping online, the e-commerce business is witnessing a massive boom and will continue to see exponential growth. The growing population and demographics in India have extended the helping hand towards the e-commerce industry.
People are buying all kinds of products including electronics, books, grocery, clothes and many more through e-commerce websites or apps which is positively boosting the e-commerce industry. With the advancement in smartphone technology, the use of e-commerce apps has increased rapidly which is helping users to shop anywhere, anytime and get whatever they want from various apps or websites.
Streamlining the entire purchase and delivery process is what pushed the growth of e-commerce in India. Factors that have influenced the growth of e-commerce in India are many. The factors may depend on the category of the product people want to buy. Price of the product/service, an image of the product on the website, reviews & rating, and other factors like a delivery option, return policy, helps in building the customer’s trust which results in a purchase and positive word of mouth. 

 

Did you update your physical store in a digital market?
No, then don’t waste time and get your self fully functional, interactive with a rich UI/UX e-commerce website for your business to communicate and reach out to the maximum users irrespective of the demographics.