Why your business needs a mobile application?

As per the study and the research by the Statista, the number of mobile users in India has increased from 524.9 million in 2013 to 813.2 million in 2019. 

Many think that mobile apps are only for big brands and do not work effectively for smaller businesses and startups. Though this is just a misconception, small retail & startup businesses own mobile applications to expand their reach and interact with maximum clients. If your business is not having a mobile app, then you are loosing on many potential audiences which can be your permanent customers. 

In today’s high-end technical world, many small businesses believe that having a website and an active Facebook page is sufficient to attract and get in touch with their customers—and this just isn’t true. A mobile application has become a necessity for businesses of all sizes and from various industries. Though some of the business owners may feel that investing in a mobile app is unnecessary and too expensive, having one for your business will help your customers to connect with your business whenever and wherever they want.  A mobile app can help small businesses to engage with and build their customer base, drive sales, and improve their reputation in the market.

As an owner of a business if you are still confused about having a mobile app? Here are 6 advantages explaining why you need a mobile application for your business.

1. Improves Visibility.
   As per a study on average people check their smartphone 150 to 200 times a day, which is really a great number. It is way important for a business to connect with this mobile audience to improve visibility and help your business grow.
   It is also possible to add promotional offers on your app to grab the attention of the users.
2. Boost Brand Recognition.
   Brand awareness is the most important thing to grow your business and get recognized by the audience.  Every business wants their brand to be the first thing to get recalled by every customer who visits their website or mobile app.
   A fully featured mobile app that customers with love and timely in-app promotions and offers keeps the customers engage and encourage them to buy your service and products.
3. Better customer engagement
   No matter what product or service you are offering, your customers want a way to reach you. Easy user interface, simple navigation, user-friendly and fully-featured mobile app can improve customer engagement in your brand.
4. Increase Accessibility
   It is next to impossible to reach out to the maximum users from different locations at a single time. A mobile application makes it possible for you to market your product and services to the wider audience irrespective of time, location and any other technical specification.
   As a business owner, you can send promotional/offer ads to you at any time. Sending notification will encourage customers to stay connected with your brand and indulge in some trade activity.
5. Increased sales
   It is said that customer satisfaction is directly proportional to increased sales. An increase in customer satisfaction will get more you more business and more sales.
   Nowadays people get connected to the mobile internet to access and get the things they are in search of. Having a mobile app along with the responsive website is an add on advantage for your business which will allow customers to connect with your business irrespective of place and time. With the launch of a friendly and unique mobile app, you will see an exceptional rise in your profit and sales.
6. Cultivate customer loyalty
   One of the very important reasons for developing a mobile app for your business is to cultivate customer loyalty towards your business. Mobile apps offer direct communication with the clients and allow them to interact with your business wherever and whenever they want. In-app ads, promotional offers, and purchases have a greater impact on the clients as compared to other marketing channels.

Mobile applications are the game changers and businesses have realized its importance in attracting new customers and engaging them for a longer time with your brand.
Make a choice and hire a creative mobile application development company to create your presence in the mobile world.